Casper Mattress Target Audience

In order to reach younger customers who felt underserved by traditional mattress companies casper found its audience on social media and podcasts.

Casper mattress target audience.

But sometimes answering a question goes beyond giving an opinion. You also learned one of those archetypes was content that answers your target market s questions. Casper does a fine job of doing that. It thinks it could get to 200.

Their bold approach includes a talking mattress mascot which tweets humorous observationssuch as still don t think it s a coincidence that morning and mourning sound the same. In just four years casper has become a major force in the mattress space going from an e commerce only retailer to one that has partnered with target experimented with pop ups and now plans a. Casper has opened 48 stores and so far the results are promising. After just a few days it s way too soon to reach the conclusion that casper sleep is a financial fiasco.

So it s natural that casper like other mattress sellers would offer the product in person at stores. In section 2 we discussed the three content archetypes casper use to generate search traffic. Shop target for casper sleep. Free shipping on orders of 35 save 5 with your target redcard.

A mattress is a heavy product whose main selling point comfort at night is hard to judge from a webpage.